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China enters a new stage
in its development
and will look very different
in only a few
years from today.

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Update your
China-knowledge now
to be successful
in the new era.

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Everything you need to know
in 40 concise chapter.

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More than 50
valuable tips
and over 15
insights from
top executives
and consultants.

bookChina 2.0

China is entering new stage of economic and societal development which we call China 2.0. An era that is characterized by China’s diminishing low-cost advantage and increased competition by local Chinese firms.

China 2.0 may prove painful for those managers and western companies that are not prepared for this new reality. Businesses that are slow to adapt will struggle to remain successful or could even be forced to shut down their operations.

Succeeding in the China 2.0 era will require managers to reposition and reorganize their businesses, a process that needs to be based on a thorough reassessment of their current knowledge. This is especially true with regards to China, which, due to its rapid development is already a much different country than it was portrayed to be only a few years ago.

CHINA BUSINESS 2.0 is intended to assist managers in updating their knowledge in relevant business areas. The book covers more than 40 key issues on understanding China from an executive’s perspective.

Inspired by our experience in doing business in China, Henk Randau and Olga Medinskaya present each topic in a compact format suitable for time-constraint executives. To enhance practicality CHINA BUSINESS 2.0 contains also 50 helpful, concise ‘tips’ and ‘warnings’ in separate boxes and added ‘suggestions for further reading’ at the end of several chapters.

CHINA BUSINESS 2.0 also includes 15 valuable ‘insight’ sections in which top executives and consultants give first-hand advice and share their opinions on the future trends of highly important topics. All of these experts have lived in China or have had major exposure to the country and possess real on-the-ground experience.

PART 1. CHINA 2.0 –

China 2.0
China’s Maturing Economy
The Economic Landscape
Foreign Direct Investment
Domination of State-Owned Enterprises
Rebalancing the Economy: the 12th Five-Year Plan
Moving Forward: China’s Plan to Innovation
The Banking Sector
A Regulatory Challenge: the Chinese Stock Market
Internationalizing the RMB
China’s Infrastructure: an Overview


Energy: Growth, Supplies, and Dependencies
Securing Resources: China’s Diminishing Supply
Growing Fast: the Environmental Impact
Demographic Dilemmas
Social Concerns
High Risk: China’s Real Estate
Urbanization: A Transforming Country
The Rising Middle Class
Unequal Wealth Distribution
China’s evolving Social Welfare System
Corruption: Skating on Thin Ice
Be aware: Fraud Risks
A Snapshot on Mass Media


Understanding Legal Entity Types
China’s Tax Structure
Types of Taxes
Passing Audit and Annual Examination
Protecting Intellectual Property
Chinese Migrants: the Hukou System
Working Culture and Effective Management Style
Human Resource Challenges: Retention and Skills
Playing by the Rules: Employment Regulations
The Big Picture of the Education System
Chops: The Chinese Form of Signature
Negotiation: how to deal in China


China and the West
Administrative Structure and Ethnic Mix
Political System: the One-Party-Nation
Philosophy and Religion
The Importance of Family
From Collectivism to Individualism
Generations of Change
Etiquette: Dos and Don’ts
Chinese Festivals: Knowing the Roots
Business Banquets
Social Concepts: Mianzi and Guanxi



Insight contributors

Part 1: China 2.0 – The New Stage
Stephen Green, Standard Chartered Bank, Binzhen Wu, Tsinghua University, Jim Rogers, Investment Expert, Dr. Stephen Dyer, A.T. Kearney, Dr. Daniel Zisper, McKinsey & Company, China

Part 2. Challenges
Chris Torrens, Control Risks, Belinda Tan, Deloitte

Part 3. Doing the Business
Titus von den Bongart, Ernst&Young, Sheng Tantzscher, Ernst&Young, Elliot Papageorgiou, Rouse, Nandani Lynton, CEIBS University, Hanno D. Wentzler and Bettina Schön, Freudenberg Group, Bryant J. Eggett, Mercer Consulting, Joerg Wuttke, BASF China

Part 4. The Chinese Way
Arnaud Debane, Superbrands